“Here goes Jim picking on Triple Crown again!” Keep reading because I think I just figured out how to define my attitude towards feed and supplement companies. I’m not really “anti” any feed or supplement company but rather I’m “anti marketing”. Marketing is a method in which a company presents Read more…
“The feed decision you make dramatically affects your horse’s quality of life, health, and how long they remain active and useful. First and foremost, horses are grass eaters, not grain eaters, or fat eaters, or sugar beet eaters. Their digestive system requires a low-fat diet, just like grass, to create Read more…
When doing a feed review I always use an objective position. Finding some redeeming value to a feed that may not be as strong as some others yet offers some value based on price. I have found that I am unable to offer any level of redemption for the Advantage Read more…
When you drop onto this company’s landing page the first thing you are hit with is a huge banner announcing their great sale price. The next line is “The Gastric Support Supplement that Prevents & Relieves Ulcers in Horses.” This is where the problem I have with this supplement begins Read more…
“Critical Thinking” is a term that sums up a process of asking questions, doing research, comparing results and considering sources. The end result of this process should be a decision or opinion based on the data obtained. Every marketing department of every company on the planet builds its marketing plan Read more…
The following information is provided to horse owners making decisions for feeding their horses. The horse feed industry is worth an estimated $9 billion in annual revenue and there are many companies attempting to tap into this market and the competition is fierce. Because horses are considered livestock there are Read more…