When you drop onto this company’s landing page the first thing you are hit with is a huge banner announcing their great sale price. The next line is “The Gastric Support Supplement that Prevents & Relieves Ulcers in Horses.” This is where the problem I have with this supplement begins Read more…
Over the years I have been engaged in a number of discussions regarding claims of efficacy by feed and supplement companies. Most consumers assume that what we feed our horses is subject to the same regulation as our food. Many feed and supplement companies use this belief to market products Read more…
In another FB group a member posed the question to the group, “Which aloe is more effective juice or gel?” My answer, as usual, was the question, “Effective for what?” The immediate reply was “Prevent colic and treat ulcers.” To which I immediately responded, “Neither form of aloe is more Read more…
As horse feed formulations become more advanced the race to provide a competitive edge keeps heating up. How many “best” feeds are there room for in a crowded market? The major brands design and produce feeds that deliver exceptional performance in nutrition making it difficult for smaller competitors to make Read more…
There is no better core diet for horses than forage in all its forms. Pasture, grass hay, legume hay and forage replacements like beet pulp are an essential part of a healthy diet for our equine friends. Without a doubt the large majority, at least 80%, of what a horse Read more…
Probiotics are one of the largest revenue segments in the horse industry worldwide. Walk into any feed or tack store and more shelf space is dedicated to probiotics than any other supplement. Horse owners are pouring daily doses of supplemental probiotics into their horses by topping their feed or buying Read more…
There art 9 million domestic horses in the United States and the competition for the many dollars available to support those animals is fierce. There are hundreds if not thousands of feed companies all competing for those dollars and it is a challenge to compete with the two largest kids Read more…